Wireless, Seamless, Fearless: The New Era of Women’s Intimate Wear in India

Something’s changed in India’s innerwear scene, and it’s about damn time. Walk into any lingerie store now versus five years ago and you’ll notice—wireless bras aren’t hidden in some corner anymore. They’re front and center. Seamless options aren’t just one or two styles. They’re everywhere. Why? Because women finally said enough is enough with uncomfortable …

In an Era of Screen Fatigue, Velvet Reimagines Entertainment Through Cinematic Audio Storytelling

Mumbai: As screen time continues to dominate modern life, from endless OTT platforms to constant scrolling, audience fatigue is becoming increasingly evident. Against this backdrop, Mumbai-based startup Velvet is carving out a new category in digital entertainment by offering immersive, screen-free storytelling that feels cinematic without relying on visuals. Founded in mid-2024, Velvet positions itself …

Köche Reimagines the Indian Kitchen as India’s First Exclusive BLDC Chimney Brand

Bengaluru: As many Indian homes move towards open kitchens and modern interiors, the kitchen is no longer just a place to cook: it has become an integral part of the living space. Today, appliances are expected to work smoothly and quietly without disrupting the overall design aesthetic. Leading this shift is Köche, India’s 1st exclusive BLDC chimney …