Kartik Gupta, Shell Entertainment and the New Economics of Online Visibility

A Founder Building Where PR, Media and Digital Branding Meet In a digital-first economy, visibility is no longer simply a marketing advantage. It can influence how a founder is perceived, how a business earns trust and how easily a professional identity can be discovered online. This changing relationship between business, reputation and digital visibility is …

Indian Sounds, Global Audience Piyush Soni: From India to the World

This approach creates an important opportunity for Indian brands, filmmakers, directors and production houses. India has always possessed one of the world’s richest musical cultures. Its instruments, spiritual traditions, regional rhythms and ancient stories carry emotions that can cross every border. The opportunity today is not simply to preserve this heritage, but to present it …

Indian Sounds, Global Audience Piyush Soni: From India to the World

This approach creates an important opportunity for Indian brands, filmmakers, directors and production houses. India has always possessed one of the world’s richest musical cultures. Its instruments, spiritual traditions, regional rhythms and ancient stories carry emotions that can cross every border. The opportunity today is not simply to preserve this heritage, but to present it …

How Mirraw Built a Global Marketplace for Indian Ethnic Wear

Indian ethnic wear has always had demand beyond India’s borders. The challenge has been making the country’s diverse clothing traditions available to people who may not have access to local stores or regional markets. Mirraw, founded in Mumbai in 2011, built its business around this opportunity, creating an online destination where shoppers can discover Indian traditional …