24 Hours, 24 Dermats, Zero Fees: Deconstruct’s 24-Hour Dermathon in a Historic GUINNESS WORLD RECORDS® Title Attempt

India’s first Dermathon by Deconstruct will run for 24 hours on YouTube Live, enabling people to interact with dermatologists in real time through comments. The event also serves as a historic GUINNESS WORLD RECORDS® Title Attempt, spotlighting skincare education on a national stage. The brand unveiled the campaign on its social platforms, built around this …

MCPL Fortifies Financial Strength with Comprehensive Trade Credit Insurance Cover, Paving the Way for Accelerated Global Growth

The fast-growing ceramic brand strengthens its foundation for sustainable expansion with insured receivables, global partnerships and a 25-30% CAGR vision backed by financial discipline and design innovation. Manoj Ceramic Limited (MCPL), One of India’s fastest-growing Ceramic and Tile brands, has fortified its financial foundation by securing a comprehensive Trade Credit Insurance cover for all its domestic …

Luxury No Longer Costs a Fortune: Nayantra’s Bold Move in India’s Jewellery Market giving tough competition to Giva & palmonas

The jewellery landscape in India is undergoing an enormous shift, and in the middle of it all is Nayantra, quietly but confidently rewriting the rules of affordable luxury. While the known players are still acting on yesterday’s rules, this new Delhi-based player is causing a disruption in the market that has the former players scrambling to keep …

Aroscop’s Landmark Study Reveals Rural India’s Festive Shopping Behavior

A comprehensive research report has revealed surprising insights into the purchasing behavior of rural India during the festive season, shedding light on the country’s 600 million rural consumers. Based on 37,629 responses across more than 1,500 villages in nine states, the study presents one of the most detailed analyses of rural consumer preferences ever conducted in India.   …