From Selling to Storytelling: Small Businesses Embrace New-Age Digital Marketing Strategies

As India’s digital economy expands rapidly, small businesses are pivoting towards storytelling-driven marketing to build deeper connections with customers and stay competitive. Marketing strategist Ishan Goel, known for guiding startups and multi-crore brands, highlights the shift as a defining trend for 2025.  “In the digital age, people don’t buy products—they buy stories,” said Goel. “Trust …