Pidilite’s ROFF launches quirky new campaign spotlighting the importance of the right tile installation solutions

ROFF, a tile and stone fixing solutions brand from Pidilite Industries Ltd., today unveiled a quirky television campaign highlighting the importance of choosing the right tile installation system for long-lasting performance. Conceptualised by Ogilvy and created by Corcoise Films, the television commercial is set in a prison, where an inmate finds himself frustrated by the …

The 24-Hour Customer Is Here And Most Businesses Aren’t Ready For Them

Customer expectations are changing. People increasingly expect businesses to respond quickly, directly and on the channel already in their hands. According to WhatsApp’s 2026 State of Business Messaging report, a Meta commissioned Kantar study across 22 global markets including India, 69% of consumers consider waiting on hold a waste of time, while nearly 80% say they need proof of legitimacy before engaging …

Dr Arpit Bansal Highlights the Future of Preventive Health at The Longevity Summit India 2026

MUMBAI, August 2026: The conversation around longevity is moving beyond simply extending lifespan, with Dr. Arpit Bansal, popularly known as the Aquaman MD, Director of Jeevan Jyoti Hospital, Prayagraj, surgeon, gut health specialist and Chief Scientific Curator and Scientific Chair of The Longevity Summit India 2026, advocating a more integrated approach to long-term health and wellbeing. The Longevity Summit …

Madhya Pradesh’s Umanga Kumawat Represents the State at Miss Universe India 2026

New Delhi: Umanga Kumawat, a talented engineer and the reigning Miss Universe Madhya Pradesh 2026, is representing Madhya Pradesh at the ongoing Miss Universe India 2026 competition. The national competition features 5contestants from across the country competing for the coveted title, with the grand finale scheduled for 23 August 2026.   Umanga has built an …