Myntra’s EORS records 1.3X growth in new customers YoY; Made-in-India D2C Brands Record 40% Growth in Demand

Bengaluru, 20 June 2026: Myntra’s End of Reason Sale, now in its 24th edition, recorded 1.3X growth in first-time shoppers over the June edition last year, with non-metro markets accounting for 55% of that share. Cities such as Jaipur, Lucknow, Patna, Indore, Guwahati, Surat, Nagpur, and Bhopal were among the strongest contributors. Made-in-India D2C brands under Myntra Rising Stars saw …

Never Have to Miss Them Again: Inside the AI Startup Building the World’s First Immortal, Emotional Technology for Love and Connection

In a small but growing corner of the artificial intelligence industry, a category of products is emerging with no real precedent: physical devices that let people interact with AI-generated avatars of loved ones, whether those individuals live thousands of miles away or are no longer alive. At the centre of this category is iAVATARS, a …