GenZ now drives nearly 60% of Flipkart’s Beauty and Personal Care category, powering 50% year-on-year growth and establishing Flipkart as the destination for beauty discovery in India Two in three beauty searches on Flipkart originate from non-metro India, with cities such as Cuttack, Bardhaman, Gorakhpur, Kottayam, Guntur, Jamnagar, and Sangli emerging as significant drivers of the category’s growth …



