Superkicks, India’s leading sneaker and lifestyle store, is proud to announce its partnership with RuPay Zomaland, India’s biggest food and entertainment festival, as the Official Merchandise Partner. This collaboration blends fashion and food culture, introducing an exclusive capsule collection—The Super Tasteful Club.
Inspired by the energy of food festivals and the art of food itself, The Super Tasteful Club reimagines supper clubs through a streetwear lens. The collection features bold, playful designs that celebrate food culture, making it the perfect keepsake for festival-goers who love fashion, food, and community-driven experiences.
“We’re always looking for ways to push culture forward, and partnering with RuPay Zomaland is a natural step in that direction,” said Sangeet Paryani, CEO and Founder of Superkicks. “This festival brings together everything we love—great food, great energy, and a community that values creativity. With the Super Tasteful Club, we wanted to craft something that sits at the intersection of food and fashion, with our signature Superkicks DNA.”
This partnership marks a strategic shift for Superkicks, expanding beyond sneakers into larger cultural collaborations. From niche partnerships like Svami to global collaborations with Budweiser, Superkicks continues to cement itself as a brand at the forefront of fashion, culture, and lifestyle experiences.
The Super Tasteful Club capsule collection is available exclusively at RuPay Zomaland and will soon be available only at Superkicks.
Superkicks’ collaboration with RuPay Zomaland is more than just about merchandise; it celebrates culture, creativity, and community. The partnership brings together the best streetwear and festival vibes, creating an unforgettable experience for fans and fashion lovers.
For more details, visit superkicks.in.
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