In a bold move to democratize global trade knowledge for Indian entrepreneurs, AAIE.in (All About Import Export) is making waves as a practical export education platform built by real exporters—not textbook theorists. Founded by Rishab Goyal, a second-generation exporter from a Marwari business family, and Sourav Mishra, a self-made trade professional, AAIE.in aims to equip Indian manufacturers, beginners, and SMEs with the tools to confidently navigate the complex world of international trade.
Launched with a clear mission to empower over 10,000 Indian businesses, AAIE.in stands apart from conventional export training modules by offering cohort-based, hands-on coaching backed by years of grassroots experience in live export markets. It focuses on every stage of the export journey—from documentation and buyer engagement to compliance and shipment execution.
“This isn’t theory. We’ve lived this trade,” said Rishab Goyal, co-founder of AAIE.in. “We’re not just teaching export— we’re building exporters.”
From Legacy to Learning
Rishab Goyal’s journey into exports is rooted in a family legacy. His father began exporting cycle parts to Nigeria in the 1990s, eventually evolving into scaffolding manufacturing. While Goyal initially pursued a different path—dabbling in IT, virtual tours, and even launching a fashion startup—he eventually found his calling in education and international trade. After failed ventures like Batmeez.com and Tohfa.gift, the COVID-19 pandemic forced him to revisit his family’s export legacy with a new lens—structured, scalable knowledge.
“Despite my father’s deep experience, he couldn’t teach exports,” Goyal recalled. “That’s when I realized India doesn’t just need exporters—we need export coaches.”
Filling the Gaps in Export Education
In a space dominated by dull, pre-recorded content and unaccountable mentors, AAIE.in introduces a radically different approach. Its two-tier course structure—a ₹5,000 foundation course and an advanced ₹54,000 mentorship program—ensures only serious learners progress. More importantly, students are held accountable for implementing what they learn.
This structure emerged after Goyal spent years studying under India’s top export trainers, only to discover a lack of practical rigor and personal involvement.
“The biggest gap wasn’t knowledge—it was follow-through,” he said. “At AAIE.in, we make sure you don’t just learn exports—you do exports.”
Partnering for Purpose
Rishab’s journey found a co-traveler in Sourav Mishra, who has been with him for over five years. Mishra brings operational mastery to the table, having built his export career from scratch. Together, they’ve created not just an education platform, but a community of export-driven entrepreneurs.
Sourav’s hands-on experience with logistics, buyer negotiations, and documentation has been integral to AAIE.in’s success. His practical modules ensure that no student is left behind when it comes to real-world execution.
Empowering India’s Export Future
The vision behind AAIE.in is crystal clear: to make exports simple, scalable, and profitable for every Indian business, regardless of industry, background, or location. The founders emphasize that global trade isn’t reserved for large corporations—it’s an open opportunity for disciplined, knowledge-driven entrepreneurs at every level.
Already, AAIE.in has built systems to help students manage buyer interactions, logistics, compliance, and other intricacies of international trade. Their upcoming live cohort programs are designed to provide ongoing mentorship, real-time Q&A, and actionable outcomes.
As India gears up to position itself as a global manufacturing and export powerhouse, platforms like AAIE.in are not just filling the knowledge gap—they’re creating a movement of grassroots global entrepreneurs.
