India’s event and experiential marketing industry has expanded rapidly over the last decade quietly building scale, complexity, and global relevance. What has not evolved at the same pace is the education that feeds this industry. While the sector today demands strategic thinking, operational discipline, and creative leadership, much of event education remains theoretical and outdated. …
At the New Delhi World Book Fair 2026, books and conversations were abundant for the readers. Amidst this humdrum, a poetry collection began to draw remarkable reader attention. At a time when poetry titles often find their audience gradually, Halfway to the Moon by Pratik Shah emerged as a pleasant surprise. Published by Nu …
Mumbai, 05th February, 2026 – In a moment that will define sneaker culture in India, Nike and Superkicks unite to unveil the legendary Air Force 1 “Unmistakable”. For decades, the Nike Air Force 1 (AF1) has redefined expectations, born on the court, adopted on the streets, and continuously reshaped by culture around the world. Now, …
When Knockout Stores was named IMAGE’s Most Admired Concept Store Launch of the Year at the India Fashion Forum 2026, the recognition reflected more than a successful store launch. It validated a shift in how retail marketing needs to be approached in India’s Tier 2, 3, and 4 cities. The presentation that led to …
