Agency News

The Business of Memes: How Viral Content Is Driving Apparel Trends in India

Across India’s digital ecosystem, memes – once considered fleeting internet humour, are finding a second life in fashion. Viral phrases, relatable jokes, and internet-native “brainrot” expressions are being translated into wearable products, signalling a shift in how culture, commerce, and community intersect. This trend reflects a broader change in consumer behaviour, particularly among younger audiences. …

Agency News

India ITME Society Honours Industry Excellence at India ITME Technical Awards 2025

India ITME Awards Winner 2025 with Jury & Guest of Honours Mumbai, December 31, 2025: India International Textile Machinery Exhibitions Society (India ITME Society) marked a significant milestone for the textile engineering sector with the 3rd edition of ITME Technical Awards 2025, at a high-level industry gathering in Mumbai.   Led by Mr. Ketan Sanghvi, Chairman & …