The beauty industry has never had more products, more brands, or more ways for consumers to discover cosmetics. From online marketplaces to social media platforms, customers today have access to countless choices. However, according to Pradip Vverma, Founder of Euro Cosmetics India Pvt. Ltd., the biggest challenge for the beauty industry is no longer availability. …
As Gen Z becomes the first Indian generation to genuinely switch from chai to coffee, a Ghaziabad-based challenger brand is betting on a category the country has barely begun to explore. India remains one of the most under-penetrated coffee markets in the world. Industry estimates suggest that coffee is present in barely one in five …
The definition of luxury real estate has officially shifted from vertical dominance to horizontal harmony. For decades, premium living was synonymous with the sparkly high-rise, a status symbol defined by how far above the city you could live. Today, true wealth is being redefined by how deeply you can ground yourself. High-density, towering structures are …
There was a time when conversations about India’s future were largely conversations about young people rather than with them. The vocabulary was familiar: aspiration, employment, education, opportunity, responsibility. Young Indians were spoken about as a demographic, a market and, occasionally, as a promise waiting to be fulfilled. That relationship is changing. Across India’s cities—and increasingly …
