Agency News

BrandLoom Flags Revenue Attribution Gap as a Major Driver of Digital Marketing Budget Inefficiency

New Delhi, India — March 19, 2026 — BrandLoom, a branding and digital growth consulting firm based in India with offices in USA and UK, has highlighted a critical structural issue affecting marketing performance: flawed revenue attribution systems. BrandLoom cautions that marketing investments are growing faster than the systems designed to evaluate their real business …

Agency News

FSFTI Rajasthan Chapter Formed at Jaipur Meet; Over 50 Colleges Join Hands

The Federation of Self Financing Technical Institutions (FSFTI) held its All India Rajasthan Chapter Meet in Jaipur, where more than 50 colleges from across Rajasthan associated themselves with FSFTI, marking a significant step towards strengthening collaboration among self-financing technical institutions in the country.   Dr. Anshu Kataria, President FSFTI, President Punjab Unaided Colleges Association (PUCA) …

Agency News

Patiala Welcomes a New Wave of Luxury Streetwear with ‘Rare Fold’

Patiala, Punjab: A new name is quietly redefining the fashion landscape of Patiala—Rare Fold, a premium bespoke streetwear brand founded by local entrepreneur Sahil Singla. Situated in the historic Dharampura Bazaar, the brand is bridging the gap between the city’s rich textile heritage and the evolving tastes of modern, fashion-conscious youth.  Recognizing a significant “style gap” …

Agency News

The Visibility War: Why Small Retailers Are Disappearing From Digital Discovery

  Retail Is Changing Faster Than Many Realize India has one of the largest retail ecosystems in the world. Millions of small businesses and MSME retailers serve customers every day across cities, towns and neighbourhood markets. For years the biggest debate in retail revolved around online versus offline commerce. But the market dynamics are now changing. …