Eythal Is Not Trying to Out-Discount the Giants. Rebuilding Indian E-Commerce From the Economics Up

Most Indian e-commerce stories begin with a pitch deck and a discount strategy. Eythal began with frustration and a workshop. Eythal.com Founders spent years in the United States designing large-scale distributed systems for enterprise environments. They saw how technology, when built correctly, could make complex operations simple, reliable, and fair. When they looked at Indian …

iTokri Opens Its Largest Rakhi Season Yet: 2,300+ Handmade Rakhis, 20+ Artisan Groups, and a Range Built to Outlive the Festival

Raksha Bandhan lands late this year, on 28 August. The Gwalior-based handmade platform leads with reusable rakhis, Dokra brass to blue pottery to crochet, each sold by the name of its craft and shipped worldwide. Gwalior, India, August 2026. Raksha Bandhan falls on Friday, 28 August this year, nearly three weeks later than last year, …

Lord’s Mark Industries Becomes India’s First and Only Company to Receive License for Gut Microbiome Analytics Platform

In a significant milestone for India’s preventive healthcare ecosystem, Lord’s Mark Industries Limited has become the first and only company in the country to receive a manufacturing licence for an In Vitro Diagnostic Software (Software as a Medical Device – SaMD) for its Biomescan Analytics Platform. The development comes as India’s gut health market enters a …

Patriotic Spirit Resonates at Bharat Vandan Kala Mahotsav 2026

New Delhi: The national-level “Bharat Vandan Kala Mahotsav 2026”, organized by the Indian Culture Foundation to mark,  great enthusiasm at Lajpat Bhawan, New Delhi. Artists and students from different parts of the country presented vibrant performances in music, dance and patriotic themes, bringing the spirit of Indian art, culture and nationalism alive on stage. Speaking …