From an early age, Shazia Shah’s life has revolved around sports. Whether actively competing or immersing herself in the business side of the game, she always knew her path would be deeply intertwined with the world of sports. This passion led to a career spanning over a decade in the sports ecosystem, working with some of the biggest names in the industry, spearheading groundbreaking projects, and fostering global brand partnerships.
A Multifaceted Career in Sports and Entertainment
Shazia’s journey in the sports industry began with roles at globally recognized organizations such as Globosport, PMG, and Kwan, where she gained extensive experience in sports talent management, business development, and digital media strategy. From working closely with cricket legends like Sachin Tendulkar and Brian Lara to managing key operations for cricket legends tournaments, her work has allowed her to engage with the world’s finest athletes and contribute to some of the most prestigious sporting events.
Currently, as Associate Vice President of Sales and Business Development at Fanatic Sports, she specializes in sports ticketing, hospitality, and experiential travel for premier events such as the Olympics, Cricket World Cups, UEFA Championships, and Wimbledon. Her role involves curating exclusive sports experiences, official merchandising, and talent representation, ensuring that fans and brands alike experience the very best of the sporting world.
Beyond sports, her career has encompassed entertainment talent management, public relations, and international event execution. At Kwan, she played an instrumental role in launching Bollywood actresses like Kriti Sanon and Vaani Kapoor, while at Elite Model Management, she worked closely with top fashion models and global brands, contributing to the agency’s significant revenue growth.
A Passion for Golf, Wellness, and Holistic Living
As an avid golfer, Shazia finds immense joy in the sport—both as a player and as someone deeply invested in its industry growth. Golf has not only sharpened her strategic thinking but has also reinforced her belief in the power of perseverance, patience, and discipline—qualities that transcend beyond the fairways into business and life.
Alongside her corporate career, she has always been a strong advocate of wellness and mental health. As a certified yoga instructor and Ayurveda nutritionist, she has explored the holistic side of health, integrating mindfulness and physical well-being into her lifestyle. Her ongoing journey toward becoming a mental health counselor further strengthens her commitment to promoting mental resilience, especially in high-pressure industries like sports and entertainment.
Expressing Creativity Through Art and Music
Beyond the boardroom and the sports arena, Shazia finds solace in artistic expression. As a painter, she uses canvas to translate thoughts and emotions into visual narratives. Music has also been a defining part of her life—she is a trained Western singer, continuously exploring new forms of artistic expression that enrich her creative pursuits.
Bridging Passion and Profession
Shazia’s career is a testament to the power of passion-driven work. From managing world-class athletes to building brand partnerships, from advocating holistic wellness to pursuing creative endeavors, her journey reflects a unique intersection of sports, wellness, and the arts. The ever- evolving landscape of these industries keeps her inspired, pushing her to constantly innovate and contribute meaningfully.
As she continues to navigate this dynamic world, her goal remains the same: to bring people closer to the experiences they love, whether through sports, wellness, or creativity. The future holds limitless possibilities, and she looks forward to making an even greater impact in the industries that define her.
Learn more – linkedin.com/in/shazia-shah-2b9357b9
