Mumbai…October 29, 2024 – Gada Electronics Business Inc., the much-anticipated idle-arcade mobile game inspired by the world of Taarak Mehta Ka Ooltah Chashmah (TMKOC), went live on Dhanteras. The game had secured over 5 lakh pre-registrations, highlighting a strong audience interest. Gada Electronics, the game, was made available on Play Store with a countdown screen and received an overwhelming response, achieving over 3 lakh downloads in the first 3 days. The game quickly trended as the #1 arcade game and made it to the top 5 in the overall gaming category, even before its official release.
Gada Electronics Business Inc, under the banner of TMKOC Play, gives players the opportunity to build and expand a humble electronics store owned by Jethalal. The game focuses on managing stock, dealing with customers, and making smart upgrades to grow the store into a successful business. Key characters from the show, like Natu Kaka, and Magan, play an integral part in the gameplay, offering support as player’s progress. Bagha runs a mobile repair counter within the store and will be unlocked in upcoming updates.
The game is launched by Neela Mediatech, digital arm of Neela Film Productions under the banner of TMKOC PLAY on both android and apple play stores. The positive feedback and high engagement metrics during the testing phase, confirm the game’s appeal and replay value, aligning well with audience expectations and setting a strong foundation for sustained player interest.
“We are incredibly optimistic about the future of Gada Electronics. Through this game, we are also teaching everyone the basics of business. While running the store the player would come across challenges faced by entrepreneurs and thus learn to overcome those challenges.” stated Mr. Asit Kumarr Modi, Founder of Neela Mediatech.
The impressive initial retention rates and positive player feedback validate the unique gameplay experience. Gada Electronics will appeal to a wide audience, establishing itself as a must-play in the mobile gaming landscape.
As TMKOC Play’s tenth release, the game highlights its commitment to engaging, culturally rich experiences under the visionary leadership of Mr. Asit Kumarr Modi. Expanding Neela Film Productions’ legacy, Neela Mediatech focuses on gaming, animation, and merchandise, following the success of Taarak Mehta Ka Ooltah Chashmah, an iconic show that has captivated millions for over 16 years.
Gada Electronics is now available for download on the Google Play Store https://play.google.com/store/apps/details?id=com.neelamediatech.gadaelectronics&hl=en_US and Apple play store https://apps.apple.com/us/app/gada-electronics-business-inc/id6474658309. Join the fun and help Jethalal grow his business empire!
About Neela Mediatech
Neela Mediatech is led by the visionary Mr. Asit Kumarr Modi. Under his leadership, Neela Film Productions ventured into new-age digital businesses through its subsidiary, Neela Mediatech, which focuses on gaming, animation, and merchandise, further expanding the legacy of creativity and innovation. Asit Kumarr Modi is the creative force behind a wide array of fiction and non-fiction shows for leading broadcasters, including Sony SET, Sony SAB, Colors, and Star Plus. Taarak Mehta ka Ooltah Chashmah remains the crown jewel of Neela Film Productions, celebrated for its unique characters, dialogues, and cultural impact. The iconic show has been at the forefront of Indian television for 16 years, with over 4,000 episodes to its credit. Mr. Modi has poured heart and soul into the creation of these characters and stories ensuring that their creative endeavours have brought joy to millions.
For media queries, please contact:
Sonia Kulkarni | Hunk Golden and Media
9820184099 | sonia.kulkar[email protected]
