In a world obsessed with funding, valuations, and viral ads, a young Indian founder is rewriting the rules — with nothing but conviction, community, and compassion.
Rajat Sharma, the man behind the newly launched Purely Kind, built an entire vegan brand in just one hour. From his bedroom. With no money. No investors. No marketing team. And perhaps most shockingly — no fear.
“I didn’t wait for funding. I didn’t wait for a team. I didn’t wait for the ‘perfect moment’. I just started,” says Rajat.
And he didn’t stop at launching the brand. He’s now chasing a seemingly impossible goal — ₹10 crore in revenue, within five days of launch. And he’s doing it publicly.
A Kindness-First Brand, Born From Scratch
Purely Kind is more than a brand — it’s a rebellion. A rebellion against animal cruelty, overpriced “ethical” products, and the growing disconnect between businesses and their core values.
Launched with a powerful mission, the brand champions clean, cruelty-free, vegan products made in India. The first offering, The Kind Starter Box, is a curated selection of 100% plant-based, ethical goodies — with no middlemen, no marketplaces, and no compromises.
“Every product in the box tells a story. A story of care, purity, and conscious living. It’s not just about consumption — it’s about contribution,” Rajat explains.
The ₹10 Crore Challenge — and Why It Matters
The numbers might sound ambitious, but for Rajat, the goal is symbolic.
“The ₹10 crore isn’t about ego. It’s about impact. If this works, it will prove that kindness scales — even without capital.”
In a space often dominated by greenwashed campaigns and well-funded startups, Rajat’s zero-budget, all-heart approach has struck a chord with thousands. He’s taken to Instagram, LinkedIn, and Twitter to share every step — from the first order to packaging logistics — in real time.
There are no paid ads. No influencer partnerships. No flash sales.
Just raw energy. Real community. And radical transparency.
What’s Inside the Box?
The Kind Starter Box is more than just a bundle — it’s a manifesto in a package. It contains:
- 100% vegan, cruelty-free Indian products
- Made with ethical sourcing and zero chemicals
- Thoughtfully curated to support small makers and clean living
It’s a product with purpose — one that supports animals, the planet, and ethical entrepreneurship in India.
How to Be Part of the Movement
If you believe in the idea of kindness-driven commerce, Rajat is inviting you to be part of this one-of-a-kind moment in Indian startup history.
Consumers can place their pre-orders for the Kind Starter Box through the official form here:
https://forms.gle/kXXfBDanvYwVtLAP7
Instagram @purelykind.in
Whether you buy, share, or simply support the idea, the message is clear — business can be brave, clean, and kind.
Not Just a Brand. A Moment.
In his own words, Rajat sums it up best:
“We’re not building a brand. We’re building a moment — where courage counts more than capital, where one person with ₹0 can ignite a ₹10 crore movement, and where kindness finally gets the spotlight it deserves.”
The countdown has begun. The orders are rolling in. And the story is unfolding live — not in boardrooms, but in hearts across the country.
This is not a startup story. This is a kindness revolution.
