Shaping narratives, building trust, and redefining PR— @parulchawla9 shares her expertise on Sutradhar with Vineet Rai @fridaytalkies reflecting on two decades of excellence in media and communications.
Parul Chawla, renowned media strategist and Founder & Managing Director of Picture N Kraft, recently graced the esteemed talk show Sutradhar with Vineet Rai. In this compelling conversation, she delved deep into the ever-evolving world of Public Relations, Digital Media, and Brand Strategy, sharing invaluable industry insights.
With over two decades of experience, Chawla has shaped narratives for Bollywood A-listers, corporate giants, international brands, and leading personalities. She provided an insider’s perspective on the transformational shift in PR and marketing, dissecting the impact of digital storytelling, influencer collaborations, and the fine balance between traditional PR principles and modern media strategies.
> “Public Relations and Marketing are no longer just about visibility; they’re about crafting compelling narratives, building trust, and ensuring a brand’s relevance in an ever-changing digital landscape. Authenticity and adaptability are the pillars of impactful communication today.” — Parul Chawla
Watch the Video Here: https://youtu.be/BaqVAJOUU8U?si=ZQDJvSZCG70vOhij
From blockbuster film promotions to high-profile corporate campaigns, Chawla has spearheaded marketing and PR initiatives for celebrities like Salman Khan, Ajay Devgn, and Jacqueline Fernandez, along with acclaimed international projects. Her expertise in seamlessly blending content, commerce, and culture has cemented her reputation as a formidable force in the entertainment and communications industry.
Her engaging discussion on Sutradhar served as a masterclass in strategic foresight, offering aspiring PR professionals, marketers, and entrepreneurs crucial insights into navigating today’s dynamic media landscape.
A visionary leader and entrepreneur, Parul Chawla continues to set new benchmarks in media and brand strategy, proving that storytelling remains the ultimate game-changer in an increasingly competitive market.
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#ParulChawla #PRLeadership #SutradharWithVineetRai
