Agency News

Luxor Crayola strengthens quick-commerce presence with Blinkit partnership

New Delhi, September 23: Luxor Crayola is stepping up its presence in India’s quick-commerce market with a sustained activation on Blinkit, beginning September 22 with a high-impact page takeover, as the brand looks to tap into the growing consumer preference for on-demand shopping. The initiative will support the visibility and discovery of a range of …

Agency News

Global Beauty Is Rushing Into India. Pradip Vverma Explains Why Distribution Will Decide Who Survives

India is no longer a market global beauty brands can afford to watch from the sidelines. International skincare, make-up, fragrance and professional beauty labels are expanding their presence as premium consumption deepens beyond the metros. Amazon India has said it plans to add more than 100 premium beauty brands in 2026, while its premium beauty …