Agency News

GIVA Leads an Innovative Emoji-led Valentine’s Campaign for Modern Love Stories

GIVA, one of India’s fastest-growing brands of fine jewellery, came out with an innovative Valentine’s Day campaign to target all age groups. Their Valentine’s Day 2026 campaign celebrates authentic relationships, personal choices, in addition to launching a unique silver jewellery collection, named “All Yours”. The silver collection champions different coloured ice-cut stones in heart motifs. GIVA …

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Bajaj General Insurance launches ‘NRInsure’, offering 35% premium discount for NRIs

Pune, 11 February 2026: Bajaj General Insurance Limited (formerly known as Bajaj Allianz General Insurance Company Limited), one of India’s leading private general insurers, today announced the launch of NRInsure, a new add-on offering to its flagship retail health insurance product, My Health Care Plan (MHCP). Designed for Non-Resident Indians (NRIs) and Overseas Citizens of India (OCIs), …

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Amrit Singh Sinchury Strengthens Evidence-Based Policymaking Through Centre for Law and Legislative Research

New Delhi: At a time when India’s governance framework increasingly demands data-driven and outcome-oriented policymaking, the Centre for Law and Legislative Research (CLLR) is emerging as a credible bridge between academic research, legislative intent, and real-world policy implementation, with a special focus on Northeast India. Founded in 2022 by Supreme Court advocate and researcher Amrit …

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Two Friends, One Question, and the Birth of a New-Age Influencer Marketing Platform

Noida, India: Every professional, at some point, stands at a silent crossroads. One path offers comfort, stable income, predictable growth, familiar routines. The other demands courage: uncertainty, pressure, and no assurances. In 2023, two friends, Sourav Banerjee and Pranay Kumar, chose the latter. Both had spent years working deep within India’s marketing ecosystem, closely observing how …