India’s live event infrastructure is broken-Artistant is building “the booking internet” to empower creators: the ultimate creative linkup. Ahead of its official rollout this Independence Day, Artistant is declaring freedom for the Indian live performance industry unveiling the technology set to liberate artists and event bookers from chaotic WhatsApp threads, opaque middleman markups, and …
Article by Vishal Prakash Shah, Founder and CEO of Synersoft Technologies Indian businesses that standardized on Google Workspace or Microsoft 365 a few years ago are running into the same wall at roughly the same time: the platforms have only gotten more expensive, not less. Microsoft raised Business Basic pricing in its July 2026 India …
ROFF, a tile and stone fixing solutions brand from Pidilite Industries Ltd., today unveiled a quirky television campaign highlighting the importance of choosing the right tile installation system for long-lasting performance. Conceptualised by Ogilvy and created by Corcoise Films, the television commercial is set in a prison, where an inmate finds himself frustrated by the …
Customer expectations are changing. People increasingly expect businesses to respond quickly, directly and on the channel already in their hands. According to WhatsApp’s 2026 State of Business Messaging report, a Meta commissioned Kantar study across 22 global markets including India, 69% of consumers consider waiting on hold a waste of time, while nearly 80% say they need proof of legitimacy before engaging …
