Add to cart some pure ghee nostalgia.
The 75 year-old legendary sweets and Namkeens makers Shree Vaishnavi Sweets is nestled in the bylanes of Mysore’s urban corridors. The testimony to the culinary legacy of Mysuru is a dish that is synonymous with the city’s sweet memories that live on forever — The Mysore Pak and Shree Vaishnavi Sweets prepares the best Mysore Pak in India the crown jewel of royalty in the South.
Deep diving into the pure ghee that is used in all the dishes, we spent a few minutes with the regal gentleman who runs the show at Shree Vaishnavi Sweets over a few scrumptious bites of their authentic Carrot Mysore Pak… A candid convo with Mr. Naveen G Koundinya
Firstly, let us start from the latest update, your online mithai business has been booming ! How did a traditional sweet shop break the tech barrier and enter the online sweet business?
Mr. Naveen Koundinya :We sell Pure Authentic premium traditional Sweets in the name of sweets, Unlike many who sell Gift boxes, Wraps, unnecessary frills and gift cards in the name of Sweets. We have stood the test of time since the past 75 years, we were serving sweets to people even before sweet boxes became a thing. Then, people would get steel boxes and pack a few of our dishes, now we are delivering sweets to doorsteps.. But, there has been zero loss of quality in terms of the ingredients especially the ghee that we use.. We serve authentic South Indian sweets in a different avatar
You take a lot of pride in your ingredients .. would the younger generation appreciate the quality or do you reckon their taste buds consume anything?
Well, one part of it is the tastebuds and the other is the heart that we put into our products. Many food manufacturers use sub-standard products to suit people’s pockets. We care for people’s health and their families and serve for the tastebuds as well. We emphasise a lot on the type of ghee and other Ingredients that is used. We do not use pure ghee for namesake.
We use Pure Nandini ghee which is now world-renowned for it’s lack of adulteration, for containing zero animal fat of any kind.
Our cruelty-free pure vegetarian approach is a part of our value system and our customers love it. Especially our new online sweets buying customers who order the sweets for their families and place corporate sweet box orders.
Besides that, our premium namkeen like Murukku, Nippattu, Avarebele, avalakki is also a hot selling product online.
I saw that you have put a lot of work on your bakery products as well. Many people are yet to adapt to the concept of eggless biscuits – How is that performing.
I would beg to differ on that opinion, the eggless bakery products from our Bake Shelf —like our Butter biscuits, kaju sticks and other items are bought by foreigners – they are our repeat customers, our online customers also love the eggless delicacies, the process to prepare those costs more yet, the experience is doubled as we use pure Ingredients and authentic spices for our savouries which much in demand online as well.
Besides your sweets, bake-shelf products and namkeen, what are the other favourites of online buyers?
I would say that the bachelors and home-makers love to order the very fragrant sambar powder online. Online orders of Rasam powder has also seen a huge surge. Puliyogrey mix, Bisibelebath fondly called as BBB mix along are our other online hits.
Finally, do we get a discount online? Why online? What would you tell your offline and online customers?
There are exciting discounts online without any loss of quality, I must say. Online is the same as offline — you can enjoy the relive the nostalgic Vaishnavi sweets moments at the comfort of your home. If you are in Mysore and have a few extra minutes, please visit us. If you are busy but craving for the most authentic sweets and namkeen in India- we will visit you within a few days!
