~ A Celebration of Music, Culture & Air Max Day ~

Superkicks, India’s leading streetwear and sneaker destination, continues to push boundaries with Air.Wav—a project that fuses music, culture and movement to celebrate Air Max Day. This groundbreaking initiative brings together the energy of independent music and the deep-rooted influence of sneakers in global subcultures, offering a new form of creative expression that celebrates both art forms.

Air.Wav is a music-centric cultural initiative created by Superkicks to merge the power of music with the profound influence sneakers have on global subcultures. While the brand has consistently supported emerging artists through its co-sign content, this year, Superkicks is elevating the experience by producing an original track that captures the rhythm, innovation, and dynamic culture of Air Max. The project highlights the evolving relationship between music and fashion, showcasing how both can inspire and drive cultural transformation.

The name Air.Wav is a clever play on words, symbolizing the movement of sound through airwaves while also nodding to the legacy of the iconic Air-max technology. It reflects how sound and style are integral to culture, creativity and self-expression. By fusing music with the global influence of sneakers, Air.Wav highlights the limitless potential of independent artistry and marks a moment in history for both cultural communities.

At the heart of Air.Wav is an all-star lineup of artists led by three talented rappers, RAK, Tienas and Fiena Fina with visionary producers Dhiraaj and 3BHK. Together, they form a unique creative collective, blending various influences that span multiple cultures. Tienas is known for his genre-defying approach and intricate wordplay, while RAK brings a hard-hitting lyricism with his raw energy and powerful storytelling. Feni Fina, a rising star in the Indian hip-hop scene, completes the vocal ensemble with her fearless bars and distinctive sonic identity. The project also features the innovative production talents of Dhiraaj, known for creating immersive soundscapes and 3BHK, whose genre-blending beats offer a fresh perspective on the fusion of electronic and traditional music styles.

The Air.Wav project unfolds across multiple touchpoints. The track will blend hip-hop, rap, baile funk, and experimental electronic textures, creating an immersive listening experience that merges raw lyricism with melodic storytelling. The artists bring their distinct identities to the table, making Air.Wav a diverse and dynamic showcase of India’s rising musical talent.

Sangeet Paryani, CEO and Co-Founder of Superkicks commented, “Superkicks has always been more than just a retail space; it’s a community hub. We have sought to nurture street culture and independent music since day one. Through our Co-Sign platform, we have highlighted over 30 artists, giving them a platform to showcase their work. Air.Wav is a bold new step in our journey, and we’re excited to continue pushing boundaries and paving the way for global collaborations in the years to come.”

A short documentary, filmed at Subculture Studios in Khar, will offer a behind-the-scenes look at the creative process behind the track. This documentary will capture interviews with the artists and Superkicks founder Sangeet Paryani, offering insights into the essence and inspiration behind Air.Wav. Superkicks will host an exclusive event at Iron Buzz Tattoo Studio to celebrate the global release, where fans can hear the track for the first time, watch the documentary, and engage with the creators through curated activations.

The track will be launched across all major streaming platforms on March 26, 2025, ensuring that Air.Wav reaches audiences worldwide. This marks a significant moment in Superkicks’ journey, solidifying its role as a sneaker and streetwear retailer and as a platform fostering creativity, collaboration and cultural movement.

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About Superkicks:

Superkicks India is a premier sneaker and streetwear retailer established in 2018, dedicated to serving sneaker enthusiasts and fashion-forward consumers across the country. Offering a carefully curated selection of authentic sneakers, apparel, and exclusive releases from top global brands—including Nike, Adidas, Asics, New Balance, Puma, Converse, Represent, Sporty & Rich, and FDMTL—Superkicks has cemented itself as a key player in India’s growing sneaker culture.

Sangeet Paryani and Nisha Lulla founded Superkicks and have built a reputation for authenticity, quality, and community-driven initiatives. Beyond being a retail destination, the brand nurtures street culture by fostering collaborations, hosting events, and engaging with creative communities. One of their standout initiatives is Superkicks Co-Sign, a platform designed to uplift emerging artists by offering them a space to showcase their music through intimate listening sessions and industry-driven engagements.

Through Co-Sign and other artist-focused programs, Superkicks extends its influence beyond fashion, playing an active role in India’s music scene. By bridging the gap between streetwear and sound, Superkicks continues to redefine the intersection of culture, creativity, and commerce.

BIO:  

About Tienas: 

Tienas’ ability to craft complex narratives together on fluctuating, chaotic beats has seen him enter multiple critics’ lists. His debut mixtape, titled Unavailable, earmarked him as one of the best new artists in the country.

Tienas’ debut album, titled O, was released to widespread critical acclaim in 2019, spawning crowd favourites such as Cyclone, in collaboration with Delhi-based label mate Prabh Deep O, signalled the arrival of a mature and introspective songwriter—one that was constantly evolving and pushing boundaries in a bid to introduce his audience to a broader soundscape. In 2020, amid a global pandemic, Tienas dropped his sophomore effort, Season Pass. Featuring left-field, speaker-tearing singles such as Fubu and narrative masterpieces such as The Ballad of Trilodkar, the album was another feather in the cap of this prodigy.

About RAK:

RAK is a dynamic Tamil rapper known for his incisive lyricism and deep-rooted connection to his cultural heritage. He has been a key figure in bringing regional voices to the forefront of India’s underground hip-hop scene. With his compelling storytelling and energetic performances, RAK seamlessly fuses traditional Tamil elements with contemporary rap, offering a fresh perspective on social and cultural issues. His work reflects the vibrancy of Tamil culture and resonates with a broader audience, solidifying his reputation as a trailblazer in the evolving landscape of Indian rap.

About Feni Fina:

FeniFina is a Mumbai/Toronto-based hip-hop artist known for her life-affirming music that blends English, Hindi, Marathi, and Konkani. Her name reflects her heritage, combining her real name with “feni,” a traditional Goan liquor. Focusing on multiculturalism, she encourages listeners to reconnect with their roots and explore their potential for change. Recently, I took on the role of host and MC at live events in the electronic music scene, collaborating with WeLupt Collective, DnB India, and Kratex. Garnering recognition for breaking gender barriers in music, she has been featured in the Times of India, Rolling Stone India, and Vogue India as one of the top 8 emerging female artists in Indian hip-hop.

About Dhiraaj:

Dhiraaj is the visionary founder of Crab Culture—a platform that transforms unconventional spaces into vibrant stages for house, jazz, and disco. A dynamic DJ and producer, he curates immersive live experiences across Mumbai’s diverse settings, from local trains to cosy cafes. While his innovative DJ sets have long captivated audiences, his production side—once hidden behind the scenes—is now coming to the forefront with this project, showcasing his unique sonic vision and redefining the city’s musical landscape.

About 3BHK:

Abhishek Nair, AKA 3BHK, is a cutting-edge music producer, audio engineer, and sound designer known for his genre-blending approach and distinctive sonic signature. With his track featured on Netflix’s series Class and an impressive portfolio of ad projects for brands like Bisleri and Bewakoof.com, 3BHK is rapidly emerging as a leading creative force in the independent music scene. His innovative production style and commitment to authentic sound design continue to set new benchmarks in film and advertising industries.

SOCIAL MEDIA TAGS:

Tienas: @tienasmusic

Feni Fina: @fenifinamusic 

Superkicks India: @superkicksindia