Thane: In India’s rapidly growing pet care market, where flashy branding often overshadows real science, The Doggos is emerging as a disruptor with a clear point of view: dogs deserve biology-led care, not cosmetic solutions. Founded in 2024 and headquartered in Thane, The Doggos is a D2C pet wellness brand built to address root health issues rather than mask symptoms.
The company was founded by Mahiv Amit Chhabra and Anshika Chhabra, driven by a personal frustration shared by many modern pet parents, the lack of transparent, science-backed pet care products in India. While most offerings relied heavily on fragrance, fillers, and generic formulations, The Doggos set out to create clean, effective solutions rooted in canine biology.
From Kitchen Experiments to Biology-Led Pet Care Innovation
At the core of The Doggos’ philosophy is founder Mahiv Amit Chhabra, a PETbc Accredited Canine Nutritionist. His training and experience revealed a glaring gap in the market: products designed for marketing appeal rather than for how a dog’s body actually functions.
Together with co-founder Anshika Chhabra, Mahiv bootstrapped The Doggos from a home kitchen, reverse-engineering formulations based on real nutritional and dermatological needs. This journey eventually led to the establishment of a GMP-compliant facility and a retail store in Thane, marking the brand’s transition from passion project to scalable wellness company.
Central to the brand is the “Desi Carnivore” philosophy, which respects the dog’s natural anatomy through single-ingredient, preservative-free dehydrated treats and clean-label formulations. Every ingredient is transparently listed, with no hidden blends, an approach that resonates strongly with health-conscious millennial and Gen Z pet parents.
India’s First Baobab Dog Hair Oil Signals a New Category in Canine Dermatology
The Doggos recently gained national attention with the launch of India’s first Baobab Dog Hair Oil, a category-defining product in the Indian pet care space. While most competitors rely on coconut-based oils, The Doggos introduced African Baobab Oil, known globally for its anti-inflammatory, antimicrobial, and deep-nourishing properties.
The oil addresses rising concerns around canine skin infections, excessive shedding, and coat damage. The launch marks The Doggos’ strategic entry into specialized canine dermatology, expanding beyond nutrition into holistic skin and coat health.
Early adoption by informed pet parents has validated the brand’s biology-first approach, positioning The Doggos as a serious innovator in premium pet wellness. As the company prepares for its seed funding stage, it continues to attract attention from partners and investors seeking science-backed, differentiated brands in India’s evolving pet economy.
With transparency, biology, and purpose at its core, The Doggos is redefining what “pampered” truly means for India’s dogs.
Check out their instagram at: https://instagram.com/thedoggos____
Website : https://thedoggos.in/
Tags
Natural Dog Care India
Biology Led Pet Wellness
Baobab Dog Hair Oil
Clean Label Pet Products
Premium Dog Nutrition
Holistic Pet Care Brand
