This is the point of inflection for the fast-changing digital space of the Micro, Small, and Medium Enterprises (MSME) sector in India. There are over 63 million MSMEs in India that emerge as a key sector for the economy of the country, employing over 110 million people and contributing nearly 30% to India’s GDP.
Yet these enterprises play such a critical role, many of them fail to acclimate to the digital world and thus barely tap into internet opportunities. Ranking Lab LLP, then, occupies the gap with its entry into the digital marketing space and is on a bold mission set by Rahul Upadhyay: to revolutionize the MSME sector in India with disruptive digital solutions.
A Vision for Transformation
For Rahul Upadhyay, the chief digital brain behind Ranking Lab LLP, digital transformation was seen as a key towards business growth. Based in India and Dubai, he has worked with over 1000 small businesses and understands the plight of the MSME sector in a digitally connected ecosystem.
His zeal towards making a difference in society by business innovation has defined the heart and soul of Ranking Lab LLP’s mission: Helping 50,000 businesses over the next five years will boost the GDP of India, creating a positive ripple in the MSME sector.
“Digital transformation is not just about adopting the new technologies. This is more about changing the way businesses run and interact with their customers,” explains Rahul. “At Ranking Lab LLP, it will remain our commitment to ensure that MSMEs of the country are not mere participants in the digital economy; rather, they are its leaders.”
Giving MSMEs Digital Tools
And visibility, perhaps, is one of the core challenges of MSMEs in an increasingly crowded online marketplace. Many businesses miss out on reaching their prospective customers while they are struggling without an effective online presence. The Ranking Lab LLP is one such formidable business solution; it puts the deserving business up in the top ranks in Google searches. So this increased visibility in Google would translate into a good quantum of traffic, inquiries, and hence the growth of your business.
And it is through these advanced technologies that the company empowers businesses. Using high-tech 360-degree cameras, virtual tours, smart business cards, and Smart QR standees centralizing the business information, Ranking Lab LLP is focused on enabling MSMEs not just to digitize their processes but further enhance them. This focus on innovation will assure that small businesses continue to compete in this changing marketplace.
“Visibility is the key to success for any business in this digital age,” he said. “A top Google ranking would change the bottom lines of deserving businesses, and we at Ranking Lab LLP ensure that our clients do.”
Building a Good Online Reputation
Reputation is critical to the success of a business. Online reputation would be the other factor. A company may lose many potential customers if there are negative reviews and poor online feedback regarding the company. All categories in reputation management, which help businesses reduce negative perceptions and build positive online images, are what Ranking Lab LLP specializes in. More so, this service is important, especially for MSMEs whose reputation is a make or break factor in business.
“Reputation management is not just about controlling the damage; it’s proactive work that builds a good brand,” explained Rahul. “We work closely with our clients to proactively create an online perception that mirrors the quality of goods and services they offer.”
Driving growth through social media and public relations
Social media has now become one of the imperatives, making it an indispensable medium for all businesses today to connect and engage with their customers, create awareness for their brand, and drive sales. Ranking Lab LLP helps MSMEs benefit from the leverage of this most powerful social media tool, thus being able to carry impactful online campaigns with their respective target audiences. The company uses data-driven strategies to ensure that measurable results are derived from each social media initiative.
Also, Ranking Lab LLP offers public relations services for the MSMEs to be able to share their success story with a larger audience. Whether launching a new product, achieving a certain business milestone, or taking part in community work, the company helps MSMEs increase their voice and get it across to potential customers and stakeholders through an effective PR campaign.
The Road Ahead
This is a mission the company pursues without ceasing as its footprints continue to expand across India. Ranking Lab LLP is setting new standards of doing digital marketing through its innovative approach to visibility and reputation management in the landscape of MSMEs. It has committed itself to ensuring that 50,000 businesses are enabled not just in the next five years but also as a testimony to how digital solutions are transformational in nature. It’s about this vision, innovation, and impact in the journey of Ranking Lab LLP. With a lead from Rahul Upadhyay, the company is now being geared up to play a big role in shaping the future of the MSME ecosystem in India. As more businesses adopt this digital transformation, the aftereffects on the economy can be very profound: driving growth, job creation, and positioning India as a global leader in the digital era. For more on the same and other offerings by Ranking Lab LLP, visit www.rankinglab.in. As India steps into the new digital age, enterprises like Ranking Lab LLP will play a crucial role in ensuring that no business remains neglected, howsoever miniscule it may be. Ranking Lab LLP doesn’t just grow businesses; it goes through a similar growth path because, through a long-term vision and quality commitment, it grows India.
