Published on: September 25, 2026
PATNA, Bihar, India, 25th September 2026: Onida Electronics Ltd., one of India’s iconic consumer electronics brands, today outlined its future retail expansion plans for Bihar, as part of its broader Onida Rewired transformation journey. With Bihar emerging as an important market for the brand, Onida is evaluating opportunities to strengthen its retail presence and bring its portfolio and brand experience closer to consumers across the region.
As part of its Onida Rewired transformation journey, Onida Electronics Ltd. is looking to further strengthen its presence across regional markets, with Bihar emerging as an important market in its future retail strategy. Through its planned retail initiatives, the brand aims to bring its portfolio of televisions, air conditioners and washing machines closer to consumers while creating a more consistent and contemporary brand experience across markets.
Gunjan Srivastava, CEO & MD, Onida Electronics Ltd., commenting on the company’s plans for the Bihar market, said, “At Onida, we are at an important inflection point in our transformation journey with Onida Rewired, as we build the next phase of growth with a sharper focus on retail, consumer proximity and market expansion. Bihar is one of the most promising markets in the country, and we see significant potential to deepen our presence here. As part of our roadmap to establish 100+ exclusive brand outlets across India over the next 12–18 months, we are focused on building a scalable and differentiated retail network, particularly across emerging markets. Our objective is to strengthen our retail footprint, enhance consumer accessibility and create a more contemporary, consistent and brand-led experience as we take Onida into its next phase of growth.”
Farooq Baig, CBO, Onida Electronics Ltd., said, “As we look to strengthen our presence across Tier 2 and Tier 3 markets, Bihar presents an important opportunity for us. Our focus is on understanding the evolving needs of consumers in the region and identifying the right retail formats and opportunities to improve accessibility to our products. We are evaluating our future retail plans for the market with a focus on building stronger visibility and delivering a consistent Onida experience across regions.”
The company’s plans for Bihar form part of its broader retail expansion strategy, as Onida continues to evaluate opportunities across regional markets. The brand is focused on strengthening its distribution and retail presence while responding to evolving consumer expectations around product discovery, accessibility, and the overall appliance buying experience.
As part of its Onida Rewired transformation, the company has outlined plans to establish 100+ exclusive brand outlets across India over the next 12–18 months. The initiative is aimed at strengthening Onida’s presence beyond major metros and building a more direct and consistent consumer experience across emerging markets.
About Onida Electronics Limited (ONIDA-RE | 751009 | INE831A20010)
Onida Electronics Limited (formerly MIRC Electronics Limited) was founded in 1981 and became a household name in India through its pioneering Colour Television offerings and iconic “Devil” advertising campaign. The company expanded into multiple home appliance categories including washing machines, air conditioners, microwave ovens, flat panel TVs, mobile handsets, and LED lighting. With 15 warehouses and a nationwide distribution network, Onida continues to focus on innovation-led growth and product differentiation across India’s competitive consumer durables market.
