Published on: September 7, 2026
From a Mumbai-based artist management company to a global entertainment powerhouse, Sanskriti Events enters its next chapter with an expanded vision and four specialized verticals
In an entertainment industry driven by talent, experiences and relationships, Sanskriti Events has carved a distinct identity over the years as a trusted name in artist and celebrity management. Founded in Mumbai in 2007 by Mr. Ankit Hassanandani, the company is now preparing to enter an exciting new phase as it completes 20 years of operations.
With 19+ years of experience in the event industry, 2,500+ events and concerts across the world, and 200+ artists and celebrities managed exclusively, Sanskriti Events has established itself as a premium, one-stop entertainment provider for events and concerts of all kinds.
The company’s journey has extended far beyond India, with successful events in 24+ countries, while its client portfolio includes leading corporate and numerous Indian associations based across the globe. At the heart of this journey are three core values — Trust, Quality and Relationship Building.
Introducing Sanskriti Events 2.0
As the company approaches its 20-year milestone, Sanskriti Events launched “Sanskriti Events 2.0” — a new chapter focused on expansion, specialization and an enhanced range of services.
Under this new vision, the business will operate through four specialized companies, each designed to address a specific requirement within the entertainment and events ecosystem.
Sanskriti Events will focus only on exclusive artists and celebrities while also providing complete event production support for its artist-led events, including light, sound and stage etc requirements.
Sanskriti Entertainment will offer clients a wider entertainment universe providing access to all artists, celebrities and performers across categories and budgets from different cities across India and overseas.
Sanskriti Digital will cater to the growing demand for digital marketing, social media marketing and PR, helping brands and entertainment properties build stronger digital visibility.
Travel with Ankit will specialize in the travel, accommodation, logistics and visa-related requirements of artists and performers, ensuring seamless execution from the planning stage to the event.
“Back with a Bang — and More Power”
With a proven legacy, a growing network and a fresh new vision, Sanskriti Events 2.0 represents not just an expansion, but an evolution of the company’s commitment to delivering memorable entertainment experiences.
Sanskriti Events is now back with a bang — with more power, more possibilities and a new vision for the future.
For collaborations, artist bookings, entertainment solutions and event requirements, connect with Sanskriti Events at 9372074683 and & Sanskriti Entertainment at 9004149683 or 8104705133.
Know more: www.sanskritievents.com
