Agency News

Akzo Nobel India celebrates 5 years of Dulux Assurance with new ‘Lage Shaandaar, Chale Shaandaar’ campaign

AkzoNobel India, a leading global paints and coatings company and the maker of Dulux paints, today announced the launch of ‘Lage Shaandaar, Chale Shaandaar’ -its latest communication campaign putting the spotlight firmly on the comprehensive Dulux Assurance warranty program.    Conceptualized by Lowe Lintas and directed by Prasoon Pandey, this new TVC campaign playfully dramatizes the duality of choice …

Agency News

Obesity Is More Than Weight Gain: Health Coach Roma Sapui on the Complex Reality of a Chronic Condition

For years, obesity has been misunderstood as a simple issue of willpower or lifestyle choices. In reality, it is far more complex. Recognized globally as a chronic, relapsing disease, obesity isn’t just about excess body fat—it is the result of a combination of factors including genetics, metabolism, hormones, environment, mental health, and lifestyle. This deeper …

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Dr. Rajesh R. Agarwala: The Egalitarian Earth Warrior’s Journey to the Silver Screen

For decades, Dr. Rajesh R. Agarwala has stood at the forefront of sustainable business, ethical trade, and environmental consciousness. As the founder of RKG International FZC, his relentless commitment to recycling, reducing industrial waste, and ensuring a greener future has not only revolutionized his industry but also made a lasting global impact. Now, his inspiring …