People’s relationship with pets is undergoing a profound shift. What was once limited to basic care is now evolving into a culture of emotional connection, celebration, and premium spending. At the centre of this transformation is the rising trend of pet humanisation, where pets are treated as full-fledged family members. Tapping into this shift is …
The fast emergence of the celebration economy is transforming the cake industry in India, with consumers spending more on curated, experience-based moments and less on products. What used to be restricted to birthdays and anniversaries has now been extended to a broad range of events, including pre-wedding events and milestone parties, to themed events and intimate …
Mumbai, India, April 2026: VELVEX, the automotive lubricant brand from Nandan Petrochem Ltd., has extended its association with the Lucknow Super Giants (LSG) as an Official Partner for IPL 2026. Building on the collaboration established last year, this ongoing partnership underscores the brand’s long-term strategy to position itself as a performance-driven, high-impact player through high-visibility …
New Delhi, 22nd April 2026: HARTING India Pvt. Ltd. is proud to contribute to the advanced train upgrades being implemented by Hyundai Rotem for the Delhi Metro Rail Corporation (DMRC) as part of its mid-life refurbishment program for older metro trains operating on the Blue Line. DMRC has launched a comprehensive retrofit initiative to modernize …
