Agency News

How Niche Categories Like Bride-to-Be Cakes Are Driving Growth in the Cake Industry

The fast emergence of the celebration economy is transforming the cake industry in India, with consumers spending more on curated, experience-based moments and less on products. What used to be restricted to birthdays and anniversaries has now been extended to a broad range of events, including pre-wedding events and milestone parties, to themed events and intimate …

Agency News

VELVEX Strengthens Brand Momentum with Continued Lucknow Super Giants Partnership

Mumbai, India, April 2026: VELVEX, the automotive lubricant brand from Nandan Petrochem Ltd., has extended its association with the Lucknow Super Giants (LSG) as an Official Partner for IPL 2026. Building on the collaboration established last year, this ongoing partnership underscores the brand’s long-term strategy to position itself as a performance-driven, high-impact player through high-visibility …